The primary concern most home sellers have is to get the highest price possible, in the shortest amount of time, with a minimum of hassles. An honest and professional realtor can help you accomplish this by pricing the property realistically, by implementing a marketing plan that can best attract and encourage showings, by negotiating in your best interest, and by managing all of the administrative details along the way.

Pricing your property is the first and most important step when selling a home. A professional agent does research & analysis prior to beginning any marketing in order to assist you in pricing your property at a price that is fair and that will sell. A well-priced property offers the best chance to bring you the highest price in a reasonable amount of time for your particular marketplace. An over priced property can linger on the market, lose educated buyers, and become stigmatized, ultimately bringing you even less money. Agents that ignore comparable sales data and marketplace trends and price your property without sharing this with you are doing you a potentially costly disservice. Having doubts that you could have gotten more or being asked to lower your price down the road will certainly make you question if your hired the right Realtor. Since pricing is an art based upon years of experience in your marketplace, no Realtor can know for sure what a buyer will pay for your home. But with careful analysis of comparable properties and market conditions, you and your Realtor together can select a price that has the best chance to bring you the highest price in the least amount of time.

A marketing plan that offers the opportunity to reach a wide audience and provide your home with a maximum level of exposure is critical. RE/MAX Destiny offers a variety of resources using the latest technologies.

While classified advertising will typically be a component of every marketing plan it is important to note that such advertising may not be the most effective source for reaching buyers (see chart below). The best marketing plans are those that are truly broad in scope with a strong emphasis in methods that expose your home to other real estate agents (i.e. Multiple Listing Services and broker open houses). A skilled realtor such as myself will have such a plan and discuss it with you.

I can help you evaluate objectively any offers you receive, negotiate on your behalf, in your best interest. After you have accepted an offer to purchase there are still events that can put your transaction at risk. I am aware of this and will keep you informed about the details of your transaction to closing. My goal is to make your sale a successful and happy one for you.

Buyers Where Do They Come From?

• For further information or a FREE Market Analysis and consultation please contact me.